Calgary Folk Fest ‘18

Tasked with refreshing a longstanding wordmark for CFMF, we used wood type to keep the hand printed spirit of the original (although this time authentically). The hand printed logo still keeps it’s folksy vibe but is refined with more considered spacing and sizing. The new wordmark lived alongside custom illustrations as letterpress postcards and across the festival branding.

CLIENT | Calgary Folk Music Festival
PRINTED WORK | Lettering & Postcards
PAPER | Crane Lettra 110C

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Folk Fest lettering
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